Investigations Launched into Charities Allegedly Exploiting ‘Cult-Like’ Sales Firms Uncovered by Wales Online

In a shocking revelation, charities have come under scrutiny for their alleged association with ‘cult-like’ sales firms, as exposed by investigative journalists at Wales Online. This concerning revelation has prompted investigations into the practices of these charities, raising questions about ethical fundraising methods and the potential exploitation of vulnerable individuals for financial gain.

An accusation has been leveled against a direct sales firm for employing ‘unbelievable’ high-pressure sales tactics during door-to-door campaigns aimed at persuading individuals to establish direct debits for charitable donations. This revelation surfaced after an undercover journalist, equipped with a hidden camera, documented the said activities. The regulatory body has confirmed that it is currently evaluating the evidence provided by the undercover journalist to assess the situation.


The Fundraising Regulator has issued an urgent call for charities to reassess their face-to-face arrangements promptly. Emphasizing the responsibility of charities, the regulator stresses the need for subcontractors to be thoroughly trained in compliance with the code, with routine monitoring in place. Additionally, the regulator strongly discourages the use of commission payments and self-employed contracts as substitutes for proper payment and employment structures.

In light of recent developments, the regulator is actively considering whether the existing code requires updates or strengthening. A new draft code is slated for publication early next year. Despite lacking statutory enforcement powers, the Fundraising Regulator’s efforts are complemented by the ongoing investigation by the Charity Commission, which holds the authority to disqualify individuals from charity trusteeship.

A spokesperson from the Charity Commission acknowledged the ongoing compliance case concerning the National Deaf Children’s Society (NDCS) and its third-party fundraising concerns. Collaborating with the Fundraising Regulator, the Commission awaits the outcomes of the regulator’s engagement with other charities identified in WalesOnline’s reporting to determine the regulatory role, if any.

Expressing dismay and concern, an NDCS spokesperson stated that the charity finds the reported experiences of representatives to be below the expected standards for those working on its behalf. The NDCS has contractual obligations with Credico until the end of the financial year but pledges to act on any recommendations from regulators. Urgent visits to all Credico-linked offices are underway to ensure fundraising practices align with appropriate standards.

Responding to the allegations, a Credico spokesperson revealed the firm’s whistleblowing program designed to address and investigate representatives’ concerns. Emphasizing independent contractor engagement, the spokesperson stated that individuals are explicitly informed of their self-employed status through contracts written in plain language. The company operates with standard remuneration and contracting models typical of outsourced field services businesses, incorporating commission and day rate structures.

In response to allegations surrounding the closure of BMGroup, owner Luke Walker denied any lack of clarity regarding roles and payment structures for independent sales agents. Walker asserted that the departure of a few individuals struggling to perform is unsurprising, emphasizing his commitment to developing inexperienced individuals into skilled sales agents.

The Unveiling of ‘Cult-Like’ Sales Firms:

Wales Online’s investigative team recently brought to light the unsettling connection between certain charities and sales firms with cult-like characteristics. These firms, according to the reports, employ aggressive sales tactics, manipulation, and psychological pressure resembling cult indoctrination to achieve their fundraising goals.

Charities have traditionally relied on various methods to secure donations, with transparency and ethical conduct at the forefront of their operations. However, the alleged collaboration with sales firms engaging in cult-like behavior has cast a shadow over the charitable sector, prompting urgent inquiries.

The Impact on Donors:

Donors play a crucial role in supporting charitable causes, expecting their contributions to make a positive difference in the world. The revelation that some charities may be associated with sales firms employing manipulative tactics raises concerns about the impact on well-intentioned donors.

Individuals who may have been unwittingly targeted by these ‘cult-like’ sales tactics may find themselves feeling coerced or pressured into making donations. This not only compromises the authenticity of the charitable act but also raises ethical questions about the legitimacy of the funds raised through such methods.

Investigations and Regulatory Response:

In response to the exposé by Wales Online, regulatory bodies and government agencies have launched investigations into the implicated charities and their connections with the alleged ‘cult-like’ sales firms. Authorities are closely examining the fundraising practices employed by these organizations to determine whether they comply with ethical standards and legal requirements.

The regulatory response underscores the seriousness with which authorities view the allegations, signaling a commitment to ensuring the integrity of the charitable sector. If proven true, these revelations may result in legal consequences for the involved charities and sales firms.

Protecting the Integrity of Charitable Giving:

As investigations unfold, it becomes crucial for the charitable sector to prioritize the protection of its integrity and the interests of donors. Transparency, ethical fundraising practices, and adherence to established guidelines are paramount in maintaining public trust and confidence in charitable organizations.

Nonetheless, these revelations serve as a reminder to donors to remain vigilant and research the organizations they choose to support. A responsible and informed approach to charitable giving can help ensure that donations are directed towards genuinely impactful causes rather than being exploited by unscrupulous entities.


The allegations of charities being associated with ‘cult-like’ sales firms, as uncovered by Wales Online, have ignited investigations and raised important questions about the ethical standards within the charitable sector. As the inquiries progress, authorities, donors, and charitable organizations alike need to collaborate in safeguarding the integrity of charitable giving and upholding the principles of transparency and ethical conduct. The outcome of these investigations will likely have far-reaching implications for the future of fundraising practices and the trust that donors place in charitable organizations.

Further Reading:

#charities #donations #donors #exploitation #charityinvestigations #charitygiving #fundraising #crowdfunding #ndcs #charitycommission


Blue Butterfly
Renata MB Selfie
Disabled Entrepreneur - Disability UK

Renata The Owner & Editor of and Online Journals, suffers From OCD, Cerebellar Atrophy & Rheumatoid Arthritis. She is an Entrepreneur & Published Author, she writes content on a range of topics, including politics, current affairs, health and business. She is an advocate for Mental Health, Human Rights & Disability Discrimination.

Whilst her disabilities can be challenging she has adapted her life around her health and documents her journey online.

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