Why We’re Drawn to Fragrances from the Past: The Power of Scent and Memory
Of all the senses, smell is the most closely linked to memory and emotion. The olfactory system is directly connected to the limbic system, particularly the amygdala and hippocampus, which govern our emotional processing and long-term memories. This is why just one spray of a familiar scent can instantly transport you back to your teenage bedroom, a first date, or a warm summer holiday.