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Market Research Wales

Market research is the systematic gathering, recording, analysing, and interpreting of data about markets, products or services, and consumers. It helps businesses understand the size of their market, customer needs and preferences, competitor activity, and the external environment (economic, regulatory, technological, social, etc.). It can be both quantitative (numerical data, statistics) and qualitative (opinions, motivations, attitudes).

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How to Start a Business From Scratch

There has never been a more empowering time to start a business from scratch, especially if you are long-term unemployed, disabled, or seeking independence from a system that doesn’t always serve you. With government policy actively encouraging people to return to work, including those who face barriers due to disability or health, starting your own business can be a powerful, self-directed solution. You gain not only control over your income and routine but also protection from benefit sanctions, while still receiving financial support as you build your dream from the ground up.

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How to Get People to Engage in Surveys and Polls

Engaging the public in surveys and polls is both an art and a science. It’s about understanding what makes people tick and respecting their time and opinions. By keeping surveys short, relevant, and rewarding—and communicating transparently—you can build lasting trust and encourage continued participation. Whether you’re a small business, researcher, charity, or policy group, these simple strategies can dramatically improve your engagement and data quality.