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How to Set Up a Coaching Program: A Step-by-Step Guide to Building a Remote, Inclusive Business

Different Coaching Businesses That Can Make You Money

Discover different types of coaching programs you can sell, what to include, pricing options, and how to launch a done-for-you business model ideal for beginners and individuals with disabilities.

Coaching is one of the fastest-growing industries worldwide, offering both financial freedom and personal fulfillment. Whether you’re passionate about mindset, marketing, fitness, or mental health, setting up a coaching program is an accessible and rewarding way to support others—especially when done remotely. This makes it an ideal career choice for people with disabilities, parents, or those looking to escape the 9-to-5 lifestyle

Types of Coaching Programs You Can Offer

  1. Life Coaching
    Help individuals set and achieve personal goals, boost confidence, manage stress, and find purpose.
  2. Business Coaching
    Support entrepreneurs in launching or scaling their businesses, improving operations, or refining their business strategy.
  3. Career Coaching
    Guide clients through job transitions, CV writing, interview preparation, and personal branding.
  4. Health & Wellness Coaching
    Provide nutrition advice, fitness motivation, and support around mental and physical health goals.
  5. Mindset Coaching
    Focus on rewiring limiting beliefs, building resilience, and empowering clients to shift their perspective.
  6. Relationship Coaching
    Help clients improve communication, resolve conflict, or navigate breakups and new relationships.
  7. Financial Coaching
    Teach budgeting, debt reduction, investment basics, and money mindset techniques.
  8. Spiritual Coaching
    Guide people through inner healing, purpose, meditation, and energy alignment.
  9. Academic or Study Coaching
    Perfect for students who need help with time management, revision techniques, or accountability.

What’s Involved in Setting Up Your Coaching Program

  1. Define Your Niche
    Clarify who you want to serve and the transformation you provide.
  2. Create a Signature Framework
    Develop a step-by-step process or methodology that you’ll take your clients through.
  3. Set Your Delivery Format
    Decide how you will deliver your program: one-to-one sessions, group calls, recorded modules, or a combination.
  4. Build Your Resources
    Include workbooks, guides, templates, and tools to support your program.
  5. Choose a Platform
    Use Zoom for calls, Teachable or Kajabi for course content, and Stripe or PayPal for payments.
  6. Marketing Strategy
    Set up a website or landing page, create social media content, offer discovery calls, and grow your email list.

Pricing Your Coaching Services

Prices can vary depending on your experience, niche, and value delivered. Here’s a rough guide:

  • One-off Coaching Sessions: £50–£200 per session
  • Monthly 1:1 Coaching Packages: £300–£1,500
  • Group Coaching Programs: £100–£500 per participant (4–12 weeks)
  • Online Self-paced Courses: £27–£297
  • High-ticket Masterminds or VIP Days: £1,000–£10,000+

You can start low and increase your prices as you gain testimonials and confidence.

Done-For-You Coaching Business Design

If tech or strategy feels overwhelming, a done-for-you coaching business model could be your ideal solution. This includes:

  • Pre-written coaching program templates
  • Branding and website setup
  • Automated funnels and email sequences
  • Sales and marketing materials
  • Training on client onboarding, retention, and delivery

This model is especially helpful for:

  • Beginners who want to start quickly
  • People with disabilities who may want to avoid high-stress tech tasks
  • Busy individuals who want a plug-and-play business they can run from home

Conclusion

Launching a coaching program is not just a business—it’s a lifestyle shift. It allows you to work remotely, empower others, and design a business around your life. With countless niches, flexible pricing, and the option for a done-for-you model, there’s no better time to start—especially if you’re looking for a way to create income without compromising your health, mobility, or time.

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