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Why Brands Are Investing in AI-Driven AdTech to Gain an Edge

To stay on top in the advertising world, think about using AI-powered AdTech in your marketing plans. When you adopt these new ideas, you can boost how well your ads work, fine-tune your campaigns, and build strong ties with your audience. Get ahead of other companies by putting money into AI tech now, and open up new chances to grow and do well in tomorrow’s advertising landscape.

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How to Start a Business From Scratch

There has never been a more empowering time to start a business from scratch, especially if you are long-term unemployed, disabled, or seeking independence from a system that doesn’t always serve you. With government policy actively encouraging people to return to work, including those who face barriers due to disability or health, starting your own business can be a powerful, self-directed solution. You gain not only control over your income and routine but also protection from benefit sanctions, while still receiving financial support as you build your dream from the ground up.

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How to Get People to Engage in Surveys and Polls

Engaging the public in surveys and polls is both an art and a science. It’s about understanding what makes people tick and respecting their time and opinions. By keeping surveys short, relevant, and rewarding—and communicating transparently—you can build lasting trust and encourage continued participation. Whether you’re a small business, researcher, charity, or policy group, these simple strategies can dramatically improve your engagement and data quality.

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Calling on Entrepreneurship Among Disabled Business Owners

Are you a disabled entrepreneur navigating today’s digital playing field with the help of AI tools like ChatGPT? If so, your experience matters, and now, two leading UK universities want to hear from you. In a groundbreaking research initiative led by the University of Manchester and the University of Exeter, researchers are exploring how disabled business owners are using artificial intelligence in both personal and professional contexts. This is your chance to contribute to vital academic work that could help shape a more inclusive future for business, technology, and disabled entrepreneurship.

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9 Ways to Enhance Business Value Before an Acquisition

Enhancing a business before an acquisition isn’t about putting on a temporary show. It’s about building a company that truly runs better, looks sharper, and feels more solid to the outside world. These improvements not only attract buyers but also make the current business more profitable and easier to manage. For owners, it means stepping into negotiations with confidence, knowing their business is worth every penny and possibly more.

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Why Domain Names Matter: Boost Your SEO, Brand Authority, and Global Visibility

Domain name are more than just a web address — they are vital part of your brand identity and SEO strategy. Selecting the right domain name can significantly impact your website’s search engine ranking, trust factor, and discoverability. Especially for startups, choosing exact match domains (EMDs), keyword-rich phrases, or geo-specific extensions can offer an edge in a competitive online marketplace.

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Breaking Into Marketing Management: Career Paths for Graduates Without Experience

Regardless of your motives for getting into marketing—whether you’re disabled and seeking flexible, remote opportunities, a school leaver exploring your future, a fresh graduate eager to build your career, or a job seeker being coerced by government pressures to find work or risk sanctions—marketing offers a diverse range of pathways that can be tailored to your personal circumstances.